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The vector illustration can be customized to fit any brand or message, and can be used to promote the Chaath Pooja festival or to celebrate Hindu culture in general, By incorporating the illustration into your marketing efforts, you can increase engagement.

The Makar Sankranti illustration depicts a young boy enjoying the festival of kite flying, which is a significant aspect of the Makar Sankranti celebrations. Makar Sankranti is a Hindu festival celebrated on the 14th of January every year, marking the transition of the sun into the zodiac sign of Capricorn.