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The animation scene opens with a shot of a website's homepage. The camera then zooms in on the top of the page, where the website's logo and navigation menu are located. The narrator introduces the concept of search engine optimization (SEO) and explains how it can help a website rank higher on search engine results pages (SERPs).

The scene opens with a bustling street in the heart of a modern city. People in business suits and casual clothes hurry to and fro, while cars and buses whizz by. The camera then focuses on a young woman in her mid-twenties, who is walking down the street with her headphones on and a coffee cup in her hand.